MTV India partnered with #ARM Worldwide to launch a social media campaign called MTV Meme Stars, which was a hunt for the best meme maker to engage its GenZ and Millennial audience. The campaign was a huge success with over 4400 entries, 54 million+ reach, and 4 million+ engagement. #ARM Worldwide won the Inkspell Social Stars Award 2022 for their exemplary work.
To learn more about the campaign, read on arm worldwide's website.
https://armworldwide.com/casestudy/award-winning-campaign-mtv-meme-stars-engaging-genz-and-millennials-for-mtv-india/

MTVMemeStars #MemeContest #MemeChallenge #GenZMemes #MillennialHumor #IGTVPromotion